By the time I'm writing this entry, I'm 40 years old, and half of my life I've been into design. So, as you can imagine, this isn't my first time trying to keep a personal blog. To be honest, I already lost count.
Is this time different? I do not know, only time will tell. But, for almost two decades, I have been just a medium to express companies, clients, and bosses voices throughout my design work... I'm exhausted.
During these times of digital capitalism where people is the product, and AI generates art and other cool stuff while we're still working. I feel the urge to independently express myself, and hopefully some day down the road start hearing my own voice again. That's where Mínimo was born, as my alter-ego to fulfill this urge, because it could give me the opportunity to explore a bit further of the day-to-day constraints.
I'm not looking to build an audience or sell content online. Just like many others who, indirectly and without even knowing it, fed my thinking and shaped my perception with their publications. I'm looking to simply share professional anecdotes, personal opinions, random ideas, projects, and more. With the simple hope of feeding someone else's thoughts out there.